User Experience Research and Design

Overview

Our 2-Day Masterclass in User Experience (UX) Research and Design is a comprehensive program designed to provide participants with a deep dive into the world of UX design. This masterclass is tailored for professionals looking to gain a thorough understanding of UX principles, research methodologies, and design strategies. It's ideal for designers, product managers, and anyone interested in enhancing user experiences in digital products.

How this helps your company

• User research: understanding your users and their goals, in context.
• User flows and journeys: assessing your users' path through your product and content.
• Design thinking: co-creating solutions that are both useful and enjoyable.
• User testing: testing your product and content to ensure it's effective.

Schedule

Day 1: Fundamentals of User Experience Research

• Introduction to User Experience (UX) Research: The masterclass commences with an overview of UX research, its significance in product and service design, and its role in enhancing user satisfaction.
• Understanding User Needs and Behaviors: Participants will explore various methods for understanding user needs, including qualitative and quantitative research techniques like interviews, surveys, and user observations.
• Persona Development and Customer Journey Mapping: This session focuses on creating detailed user personas and mapping customer journeys. These tools are crucial for visualizing the user experience and identifying key interaction points.
• Practical Workshop: The day includes an interactive workshop where participants will engage in hands-on activities, applying UX research methods to gather user insights and interpret data.

Day 2: Principles of UX Design and Prototyping

• Principles of Effective UX Design: Day two delves into the core principles of UX design, covering topics such as usability, accessibility, and interaction design.
• Prototyping and Wireframing: Participants will learn about creating prototypes and wireframes, crucial steps in the UX design process. This includes an introduction to various tools and software used in prototyping.
• Usability Testing and Feedback Analysis: This segment covers conducting usability tests and analyzing feedback to refine and improve design solutions.
• Group Project and Presentation: The masterclass culminates in a group project where participants apply their learning to a real-world UX challenge. Groups will present their projects, receiving feedback from peers and instructors.

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Workshop Formats Available with Certificate

We designed this workshop for people who’ve heard about innovation mindset and design thinking but don’t have a clear idea of how it works. If you want to start learning about design thinking and have a hands-on experience of the process, this is the right experiential course for you.

You will practice on a real-life business case project. You will use a set of tools to become more empathic, creative and efficient. You will work collaboratively with a multi-disciplinary team, diverse industries, corporate and entrepreneurs to create an experience, a solution that your customers will love.