Design Thinking - 2 Day Workshop

Overview

Learn the basics of the design thinking mindset and tools from scratch. We designed this program as an experiential workshop that teaches basic theory and involves hands-on practice. Design thinking is a creative problem-solving approach, a way of thinking and working. We will be your guide and we will provide you with a collection of practical collaboration methods to use not only for your business, but in your life as well.

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Design Thinking Starter Goes Well Beyond Your Basic Training

You will apply the design thinking process to a real business problem to generate user-centric solutions.

Design thinking is a non-linear, iterative process that teams use to understand their users, challenge assumptions, redefine problems and create innovative solutions to prototype and test with final users.

Our design thinking workshop breaks down all the basics for you into an easy to digest process:

• Empathise: Explore the problem and practice empathy to understand the customers needs.
• Define: Develop user personas and reframe the challenge in a human-centric way.
• Ideate: Generate lots of ideas in multi-brainstorming sessions.
• Prototype: Create prototypes to show the concept idea.
• Test: Test prototype with customers.

If the concept of design thinking is new to you, it can be a bit overwhelming and hard to grasp just how beneficial it can truly be. Design thinking it’s been around since the 80s, and it’s currently in use by some of the world’s most notable brands, including Bank of America Corp, PepsiCo, Nike, Microsoft, Apple, Toyota, Google, IBM.

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Schedule

Day 1: Foundations of Design Thinking

• Introduction to Design Thinking: Participants will begin by gaining a comprehensive understanding of what design thinking is and why it is vital in today's business world. The session will cover the history and principles of design thinking.
• Empathy Building: To create innovative solutions, it is essential to empathize with end-users. Participants will learn techniques for empathetic research and engage in real-world empathy-building activities.
• Define and Reframe: In this phase, participants will learn how to define the problem statement effectively and reframe it in a way that opens up new possibilities for innovative solutions.
• Ideation: A central component of design thinking, ideation, will be explored through various brainstorming techniques. Participants will collaborate to generate creative ideas and solutions.
• Prototyping: The day concludes with an introduction to prototyping, a critical step in the design thinking process. Participants will learn how to quickly create low-fidelity prototypes to test their ideas.

Day 2: Applying Design Thinking

• Prototyping and Testing: Building upon the knowledge gained on Day 1, participants will dive deeper into prototyping, focusing on creating more refined prototypes. They will also learn how to effectively test and gather feedback on their prototypes from real users.
• Iteration and Refinement: Design thinking is an iterative process. Participants will discover how to use feedback to refine their prototypes and solutions, ensuring they meet the needs of their target audience.
• Storytelling and Pitching: Communication is key to successful implementation. Participants will learn how to craft compelling narratives and pitch their ideas to stakeholders effectively.
• Implementation and Scaling: Participants will explore strategies for implementing their innovative solutions within their organizations. Scaling and sustainability will also be discussed.
• Reflection and Action Planning: The workshop will conclude with a reflection session, allowing participants to assess their learning and create a personalized action plan to apply design thinking principles in their work.

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Workshop Formats Available with Certificate

We designed this workshop for people who’ve heard about innovation mindset and design thinking but don’t have a clear idea of how it works. If you want to start learning about design thinking and have a hands-on experience of the process, this is the right experiential course for you.

You will practice on a real-life business case project. You will use a set of tools to become more empathic, creative and efficient. You will work collaboratively with a multi-disciplinary team, diverse industries, corporate and entrepreneurs to create an experience, a solution that your customers will love.