Reshaping Service Design
Employ service design methodologies and tools to reimagine your customer's journey and revolutionise their experience, all through live online delivery or a two day masterclass.
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Frequently asked questions
About our courses
Personal and Organisational Benefits
The benefits to you and your organisation include:
- access to global best practice in service design
- learn empathic understanding of users/customers
- return to your organisation with new techniques and strategies to put into practice
- experience critical, creative and insightful thinking
- interact and network with peers from different backgrounds and functions
- a certificate of online attendance.
What Will You Learn?
You will learn:
- how to apply service design methodology and frameworks to create better customer experiences
- real-world applications of service design and how it is transforming organisations
- creative design techniques.
How Will You Learn?
This interactive online course is divided into four sessions taken over a two-week period. Learning will take place in sessions of three-and-a-half hours each. You will learn through live lectures, interactive workshops and homework. Participants are expected to work in small groups.
Online Delivery
The course is organised in synchronous sessions in a live virtual environment that combines various digital platforms and tools.
Zoom
Using the videoconferencing service Zoom, the RCA's esteemed academics and facilitators deliver a mix of:
- live lectures
- case studies
- guided assessments
- presentations
Participants interact with the faculty and peers in breakout rooms in real time.
Miro
Participants engage in cross-functional team work with the use of visual collaboration tools.
Through the online whiteboard platform Miro, participants get to:
- interact with various formats and templates
- plan and brainstorm ideas
- create processes and workshop activities in the digital workspace.
Moodle
The College's learning platform Moodle is personalised according to the course's requirements to provide participants with a secure integrated system where they can access the course content.
The hub hosts a range of useful resources to enable the learning experience, including comprehensive timetables, pre-reading materials, course slides, curated videos, tutorials and session recordings.
Slack
Participants stay connected and communicate via the channel-based messaging platform Slack throughout the whole duration of the course.
In this space, the academics, facilitators and delegates get to network, plan the course activities, share documents and files during the live sessions or offline.
Who should attend?
Anyone interested in transforming their organisation through the application of service design, including:
- service delivery teams wanting to improve customer experience
- private and public sector executives and senior managers wanting to reframe and solve their issues and deliver opportunities
- designers want to be more strategic and learn new tools
- entrepreneurs who want to deliver their ideas
- innovation teams who want to deliver effective innovation
- customer experience and service commissioners wanting to deliver better services.
Admission Criteria
It would be helpful to:
- have a basic understanding of human-centred design principles and design thinking
- be comfortable with new digital tools.
